From Engineering a Floor, to a Timeless Relationship

The Project22Design team – pictured clockwise from upper left Danielle Seiter, Denise Ashmore, Jaclyn Walker, Sarah Lillos, Jaclyn Walker, Mackenzie Jackson) Photo by Yasmeen Strang.

We had the opportunity to speak recently with Denise Ashmore, Principal and Founder of Project22Design Inc. in Vancouver. In addition to being a longstanding fan of Timeless Wood Flooring, she is one designer who can claim she actually designed a Timeless floor. And it’s an interesting story.

About Project22Design

First, a bit of background on Denise.

Denise is a seasoned, multi-award-winning designer with over 20 years’ experience. She and her team avoid high-production design projects such as homes-on-spec, instead working with one-of-a-kind residences or summer homes. “We love projects that people are passionate about, and where we can deal with the person who will be living in the space.”

The Project22Design team – pictured clockwise from upper left Danielle Seiter, Denise Ashmore, Jaclyn Walker, Sarah Lillos, Jaclyn Walker, Mackenzie Jackson) Photo by Yasmeen Strang.

Capturing the Vancouver Vibe

Having worked in various climates and across Canada and Australia, Denise has noticed a distinct west-coast culture.

“It’s so informal here. The lines are blurred between work and fun. On a good snow day, you’re hard pressed to get a hold of any tradespeople though. They adjust work schedules to fit in playtime!”

That said, getting a product that is exactly right for the job is still crucial, and high real-estate values leave little room for error.

“Using a designer is something most people will only do once or twice in a lifetime. So it’s very important for us to hit all of the client’s requirements right on the mark, but also keep the experience laid back and fun.”

Denise Ashmore, Principal and Founder of Project22Design Inc

If you can’t find the flooring you need, design it

Denise and her team have been using Timeless Wood Floors for about five years now.

“It started because we were doing a project called McKenzie Heights. We were planning to use another brand of hardwood flooring, which we learned was discontinued mid-project. It also had a bit of a pink tinge which I disliked. I went to my flooring supplier, Michael Wingleman of Aspen West flooring, he suggested Timeless might be able to match it up, even though they didn’t already carry what we had in mind.”

Denise went back-and-forth, evaluating numerous samples and tests, developing the colour, width and finish with Michael’s help. “Timeless literally developed the flooring to our exact specifications. In fact, they even named it McKenzie Heights after our project,” she says.

A Timeless relationship is born

Since then Project22 has used Timeless on most of their projects. “We like the finish, the availability, and its lightly brushed, natural look. It’s never over-finished, so the natural beauty of the wood shines through.”

In fact, in 2022, Project22 used Timeless (Bennett Bridge) to renovate their own office space. “As an endorsement of Timeless, that says it all!”

To learn more about Project22, visit their website at project22design.com, or find them on Instagram @project_22_design or on Facebook @project22design.